Privacy Policy

Last updated: [DATE]

[COMPANY LEGAL NAME] d/b/a Morning Proof ("we," "our," "us") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

[ATTORNEY REVIEW REQUIRED before publishing. CCPA, CPRA, and state-level privacy laws apply; verify disclosures for your entity's jurisdictions.]

Information we collect

You provide directly: - Name, email, shipping and billing address, phone number - Payment information (processed by our payment processor; we do not store full card numbers) - Account credentials (if you create an account) - Messages, reviews, or other content you submit through the Site or support channels

Collected automatically: - Device and browser information (IP address, user agent, device type) - Pages viewed, time on site, referring URLs, clickstream data - Cookie and similar technology data (see Cookies section)

From third parties: - Information from our payment processor (Shopify Payments, Stripe, PayPal, etc.) - Information from marketing platforms (Meta, Google, Klaviyo) when you interact with our ads or emails

How we use your information

  • To process and fulfill orders, including shipping and subscription renewals
  • To provide customer support
  • To send transactional emails (order confirmations, shipment notifications, subscription reminders)
  • To send marketing emails, if you have opted in, with an unsubscribe link in every message
  • To improve the Site and our products based on usage analytics
  • To prevent fraud and protect the security of the Site
  • To comply with legal obligations

Sharing your information

We share information with: - Service providers — shipping carriers, payment processors, email platforms, customer support tools, analytics providers, and hosting providers, each bound by contractual confidentiality obligations - Legal authorities, when required by law or to protect our rights - A successor entity, in the event of a merger, acquisition, or sale of all or substantially all of our assets

We do not sell your personal information for monetary value. If we share personal information with advertising partners for cross-context behavioral advertising, we will treat this as a "sale" or "share" under applicable privacy laws (California CPRA, Colorado CPA, etc.) and offer an opt-out.

Your rights and choices

Depending on your jurisdiction, you may have the right to: - Access the personal information we hold about you - Correct inaccurate information - Delete your personal information (subject to legal retention requirements) - Opt out of marketing communications at any time - Opt out of the "sale" or "sharing" of personal information for advertising - Receive a portable copy of your information

To exercise any of these rights, email us at privacy@getmorningproof.com. We will respond within 45 days.

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). See the California Notice at Collection at [LINK].

Cookies

We use cookies and similar technologies (pixels, local storage) for: - Essential functions (cart, checkout, authentication) - Analytics (understanding how the Site is used) - Advertising (measuring and targeting ads)

You can disable cookies in your browser settings. Disabling cookies may break some Site functionality.

Children's privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it.

Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we delete or de-identify the information.

Data security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission over the Internet is 100% secure.

International users

Morning Proof operates from the United States. If you access the Site from outside the U.S., your information will be processed in the U.S., which may have privacy protections different from your jurisdiction.

Changes to this Policy

We may update this Policy from time to time. Material changes will be communicated by email or notice on the Site.

Contact

Privacy questions: privacy@getmorningproof.com All other inquiries: support@getmorningproof.com

[COMPANY LEGAL NAME] [STREET ADDRESS] [CITY, STATE, ZIP]